Business cards advertising a 24-hour drug delivery service became go-to-jail cards for two alleged marijuana and cocaine dealers.
Showing a marketing swagger that astonished a Manhattan judge Friday, the pair allegedly spread around their cards like those ubiquitous restaurant menus slipped under apartment doors.
They paper-clipped the cards to Village Voice newspapers in a distribution box outside a New York University dorm and stuck them inside apartment doors in Tribeca, officials said.
Bearing either a "Coca Cola" logo or the words "Purple Rain....Up in Smoke" above a livery cab, these cards helped the suspects attract more than 200 customers who typically flooded their cell phones with 170 in-coming and out-going calls on their busiest nights, officials said.
Suspects Thomas Zenon, 40, and Miguel Guzman, 43, both of Washington Heights, were arrested after a three-month investigation where undercover officers bought cocaine and marijuana from them a dozen times between mid October and yesterday officials said.
While hearing their not guilty plea, Manhattan Supreme Court Justice Laura Ward set $1 million bail for each saying "I've never seen something as inventive as this," according to the New York Post.
Guzman was allegedly carrying 16 grams of cocaine, more than $1,600 in cash and four cell phones when busted Thursday night while about to make a delivery on the Upper West Side, officials said. Inside his car, police said they found the Coca Cola business cards.
Inside Zeno's car, were the Purple Rain cards and a coffee thermos jammed with 20 bags of pot, police said.