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The Polaroid Camera Is Back!

Updated 4:59 PM EDT, Thu, Jan 8, 2009

The Polaroid Zink makes an instant print.
AP

The Polaroid Zink makes an instant print.

 

The instant cameras that made Polaroid famous may be a thing of the past, but the Concord-based company is readying a digital replacement of sorts.

Polaroid will today introduce a digital camera that produces prints right on the spot. The $200 PoGo camera will go on sale in the spring and contains a built-in color printer. It produces 2-by-3 inch photos by selectively heating spots on specially treated paper.

It has nothing to do with the old chemical Polaroid process, but the prints convey some of the same Pop Art charm: They're grainy and the colors are slightly off, with faces tending toward a deathly blue-green.

The camera being unveiled at the International Consumer Electronics Show in Las Vegas is a successor to a standalone printer Polaroid put out last summer, designed to connect to camera phones and digital cameras.

Copyright Associated Press

Comments (4)

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  • Rob Wednesday, Feb 18 at 12:04 PM FLAG COMMENT I like it and the price seems reasonable. A color correction plug in that would allow the old school poloroid look or correct colors would be a great feature.
  • Suburban mom Wednesday, Feb 18 at 10:31 AM FLAG COMMENT Polaroid is known for their bad digital cameras... why not just get the Pogo printer that is already in stores? It's about the same size and you use your existing camera which will probably give you better images in the end. It retails for $100 and costs about $0.35 a print.
  • Tisha Monday, Feb 16 at 8:33 PM FLAG COMMENT Fantastic. :D
  • Leigh Saturday, Jan 24 at 7:15 PM FLAG COMMENT I like it!! and the price is very reasonable. I will miss the original of course, but I am glad the options are expanding. http://jkldesign.blogspot.com

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