Subway's New Challenge Will Be Erasing Jared Fogle From Its Brand | NBC New York

Subway's New Challenge Will Be Erasing Jared Fogle From Its Brand

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    NEWSLETTERS

    Mark Von Holden/Invision/AP
    Jared “the SUBWAY Guy” Fogle, joins forces with Star Wars Stormtroopers at a SUBWAY® Restaurant to celebrate the chain’s birthday and the launch of the upcoming promotion with the Disney XD series, “Star Wars Rebels” on Thursday August 28, 2014 in New York, N.Y. SUBWAY® Restaurants is now the “Official Training Restaurant of Athletes and Rebels Everywhere”. (Photo by Mark Von Holden/Invision for SUBWAY)

    The company that once benefited from Jared Fogle's weight loss story will now need to figure out how to erase him from the brand completely.

    Fogle pleaded guilty to allegations that he paid for sex acts with minors and received child pornography. While these allegations have nothing to do with Subway's food or prices, the association of the company's name with these crimes come at a rough juncture for the fast-food chain. 

    "For a while, when you see a Subway ad, you're going to think about that child pornography charge," said Allen Adamson of the brand consulting firm Landor Associates.