Snoopy, Peanuts Gang, Cut Loose by MetLife as it Retools Business | NBC New York

Snoopy, Peanuts Gang, Cut Loose by MetLife as it Retools Business

Snoopy has been handed the pink slip

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    US PGA TOUR
    File photo of the MetLife Snoopy Two Blimp prior to the final round of the World Golf Championships-Bridgestone Invitational at Firestone Country Club on July 3, 2016 in Akron, Ohio.

    Snoopy has been handed the pink slip after 31 years (almost 170 dog years) as the face of insurance giant MetLife Inc.

    The company said Thursday it is launching a new global branding effort, marking the end of a long relationship with Charlie Brown's beagle and the Peanuts crew.

    "We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant," said Esther Lee, MetLife's global chief marketing officer. "Snoopy helped drive our business and served an important role at the time."

    But MetLife is spinning off its domestic retail life insurance business to focus more on corporate clients. Snoopy does not appear to hold the same marketing swagger with corporate America.

    Pig Escapes Slaughterhouse Fate, Sells Original Paintings

    [NATL] Pig Escapes Slaughterhouse Fate, Sells Original Paintings

    A pig who escaped slaughter is now living out her life in a South African sanctuary and painting original works that have sold for up to $2,000.

    "She was really small when I rescued her," said Joanne Lefson, who manages the South African Farm Sanctuary, a haven for rescued farm animals where the pig now lives. "She's very smart and intelligent so I placed a few balls and some paintbrushes and things in her pen, and it wasn't long before I discovered that she really liked the bristles and the paintbrush...She just really took a knack for it."

    Funds from the art sales go towards the sanctuary.

    (Published 40 minutes ago)

    MetLife's new logo is a blue and green "M.''