With the Easter bunny just hops away, six major candy companies have agreed to stop advertising to kids, including the makers of Peeps, Lemonheads and Jelly Belly candies, NBC News reported.
The companies are the Ferrara Candy Company, Ghirardelli Chocolate Company, Jelly Belly Candy Company, Just Born Quality Confections, The Promotion in Motion Companies, and the R.M. Palmer Company, a maker of Easter candies.
Under the program, participants will no longer advertise directly to kids under 12. They're joining six other, larger companies, including Hershey's, Mars and Nestlé, who in 2007 stopped marketing to children.