Free Chicken... If You Dress Like a Cow | NBC New York

Free Chicken... If You Dress Like a Cow

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    NEWSLETTERS

    Greg Thompson
    "Cows" swarm New Yorks Times Square promoting Chick-fil-A's givaway.

    Cow appreciation day? Sure, we'll play along.

    Today Chick-fil-A is holding its fifth annual "Cow Appreciation Day" -- which means customers who dress up like cows and visit any Chick-fil-A throughout the country will receive a free combo meal for breakfast, lunch or dinner, according to the company.

    But those too chicken to dress from head to hoof like a bovine won't be left out either. Just present any cow-printed accessory and you can pick up a free sandwich or other item.

    The Atlanta-based restaurant chain has been using cows as its advertising frontmen to plead the case for customers to "Eat Mor Chikin."

    The campaign won a Silver Effie Award for advertising and has drummed up a lot of customer interest as well. During last year's Cow Appreciation Day, more than 135,000 people dressed as cows to get a free combo meal and thousands more got a free sandwich.

    In the midst of a recession where unemployment rates are soaring, company spokesman Mark Baldwin said he expects even bigger crowds this year.