Baveo launches its new site for the expecting parent today. The site will offer expecting moms and dads a convenient place to keep everything from baby news and photos to baby registries. No more searching from site to site for what they need or want.
Baveo is entering a field already occupied with heavy hitters such as iVillage, CafeMom, ParentsConnect, Kaboose, ClubMom, BabyCenter, and Minti. What sets Baveo apart is the incorporation of registries, the focus on expecting parents, and the ability to use Baveo as a means to control how your family and friends receive your updates (SMS, RSS or email).
The founders of Baveo intended to create a site that was simple and straightforward, something parents, grandparents and other friends and relatives would find easy to use. With its big print to make grandparents who have graduated to the large print section of the library happy, its simple and bright buttons for the expecting parent in a hurry and its simple input options, Baveo may have found a way to reach that goal of ease of use.
Baveo will be allowing parents to customize their public Baveo page with themes and colors, though the options are a bit limited right now. The Baveo default colors are bright, and the graphics have an overall bouncy feeling. It made me feel a bit like I was stuck in a child’s nursery room, but they definitely hit the mark on their target audience when it comes to design. Everything about the site practically screams “baby!”
I think the most useful features of this launch are being able to see all of an expecting parent or couple’s gift registries in one place and the ability to update your followers using three distinct methods once the big day approaches. That ensures that no one misses their chance to see the little prince or princess the moment they are born. The silliest feature (but probably the most fun) is the Delivery Date Countdown, an actual countdown featured on the expecting parent or couple’s profile page. All of this should make any expecting mom happy.
