Watch: Kraft's New Commercial Featuring Ted Williams

The Ohio homeless man many are saying has a golden voice is now the voice of a brand of golden cheese, Kraft Macaroni & Cheese

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    The Ohio homeless man many are saying has a golden voice is now the voice of a brand of golden cheese, Kraft Macaroni & Cheese. (Published Friday, Jan 7, 2011)

    Ted Williams, the previously homeless man from Ohio who many are saying has a golden voice is now the voice of a brand of golden cheese, Kraft Macaroni & Cheese.

    "As many other Americans, our advertising agency as well as the rest of the Kraft Macaroni & Cheese team were moved by Ted's story.  We thought he had a perfect voice.  We thought it was a perfect fit for our campaign... and thought it was a great opportunity to give him the chance to use his great voice to get employment," Kraft brand manager Noelle O'Mara said Friday from the company's Northfield, Ill., headquarters.

    Behind the Scenes: Ted Williams' Voice-Over Work for Kraft

    [CHI] Behind the Scenes: Ted Williams' Voice-Over Work for Kraft
    Northfield-based Kraft among companies giving work to homeless man with the golden voice. (Published Friday, Jan 7, 2011)

    In a week filled with TV appearances and tearful family reunions, Williams found time to check into a New York recording studio Thursday and cut four commercials for the company.

    The ad, produced by the agency Crispin Porter & Boguky, will fittingly premier during Kraft Fight Hunger Bowl Sunday night on ESPN.  The Nevada versus Boston College game finishes Kraft’s many month-long charitable program, which has donated almost 21 million meals to food banks nationwide.

    Williams announced the deal with Kraft during a Thursday appearance on NBC's TODAY.