Jersey Shore "Sweetheart" Launches Jewelry Line

Sunday, Mar 20, 2011  |  Updated 3:23 PM EDT
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Jersey Shore Fist Pumpin' in L.A.

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NEW YORK - JULY 13: Sammi "Sweetheart" Giancola attends the "Jersey Shore" album release party at Marquee on July 13, 2010 in New York City. (Photo by Andrew H. Walker/Getty Images) *** Local Caption *** Sammi "Sweetheart" Giancola

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With the Jersey shore ladies launching clothing lines and trying to patent their names left and right, it was only a matter of time before Sammi " Sweetheart" Giancola decided to get in on this whole entrepreneur thing, too.

In collaboration with RichRocks, Giancola debuted a collection of costume jewelry that plays heavily on her "sweetheart" theme. It features an array of heart-shaped pendants.

“I love that the RichRocks brand and my collection retails for just under $100,” Giancola told People. “It was very important for me to keep all of the pieces affordable for my fans so they can purchase more than one piece and add to the collection. I have created some great fun and flirty pieces to wear day into night.”

Selected Readings: Fashionista, Sammi Sweetheart

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