Grammys Aim to Boost Ratings in Latest Prime-time Special

To be the third year that the nominees will be announced this way

By Blaine Schoen
|  Thursday, Aug 19, 2010  |  Updated 2:15 PM EDT
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Taylor Swift accepts the award for "Best Country Album" for her album "Fearless" at the 2010 Grammy Awards.

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Grammy officials are hoping that the third time is the charm for their prime-time nominations special, which didn't fare so well in ratings the previous two years.

The nominees for top recording artists of the year be announced on Dec.1 at "The Grammy Nominations Concert Live," the Recording Academy confirmed.

"Despite two years of low ratings, the Grammy nominations will once again be unveiled in a prime-time special," the Associated Press reported.

According to Variety, the CBS program, set to air at 10p.m. EST, will feature "special interspersed announcements of the nods in major categories - album, song and record of the year and best new artist with some genre-based noms and perfs by high-profile talent."

Last year's show was hosted by LL Cool J and included performances by The Blackeyed Peas, Maxwell, Sugarland and Nick Jonas & The Administration. This year's line up has not yet been released.

In years past and before making its prime-time debut, the nominations were announced in a morning news conference.

The actual Grammys award show will air live from the Staples Center in L.A. on Feb. 13.

Selected Readings: Associated Press, Variety, Grammy.com.

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