Barbie is coming alive.
Sony Pictures, Mattel and Parkes+MacDonald/Image Nation have partnered to create a live-action movie focused on the iconic doll.
The companies said Wednesday the comedy will be written by Jenny Bicks ("What a Girl Wants") and produced by husband-and-wife team Walter F. Parkes and Laurie MacDonald ("Men in Black 3").
Executive producers will be Parkes+MacDonald president Marc Resteghini and Julia Pistor for Mattel's Playground Productions.
Sony sees the film as a global franchise and plans to go into production by the end of the year.
"We've always thought that the Barbie story had great potential, but a universe of possibilities opened up when Jenny, Walter and Laurie brought us their unexpected, clever and truly funny concept," said Hannah Minghella, president of production for Columbia Pictures (a division of Sony). "It captures everything that has made Barbie a classic for generation after generation while also standing on its own, establishing Barbie as a truly original screen character. We're confident that Barbie will delight audiences, no matter where her adventures take her."
It's the second collaboration for Mattel and Sony. The companies are developing the film adaptation of "Masters of the Universe," based on Mattel action figures.