What could be better than sending your friends phone messages from Project Runway's Tim Gunn on a Wednesday afternoon? Um, nothing.
The new gimmick-slash-game on Lifetime TV's website to promote the upcoming season of Project Runway (starting up August 20!) rivals AMC's Mad Men ploys for our bored mid-afternoon hearts. All you've got to do is fill in the deets on your target (for example, my sister got a VM this morning alluding to her status as a teacher, fashion fanatic, and animal lover) and a personalized message from the beloved Tim Gunn himself will be delivered to his or her cell phone.
Not sure how this'll get people to watch the show, but it sure got us our Hump Day kicks.