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Tighty Whiteys are Back!

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Tighty Whiteys are Back!

Macy's

The consequences of the Great Recession have been many -- some positive (lower prices!) and some negative (stores closing). Who knew, however, that it would make men rally around the good old-fashioned tighty whitey? It's Underwear Monday at the Thread!

The New York Times took an in-depth analysis of the recent trajectory of years past of the men's underwear market into freakshow territory with blaring labels, colors and unrealistic (read: terrifyingly skimpy) styles that pushed out the good ol' white briefs.

Well, not anymore.  Designers like Calvin Klein and Tommy Hilfiger have gotten back to the basics with the classic style, selling honest-to-goodness tighty whities in value-loaded three-packs, presumably, in response to consumer spending patterns in the face of an economic downturn.  Oddly enough, retailers are also reporting an increase in the sales of, ahem, certain body-enhancing styles. We guess this can all be attributed to the age-old axiom of getting more bang for your buck.

Turns out Greenspan may have been right after all when he said that one can judge a lot about the economy by men's underwear.

Related Topics recession special
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