olsens, collaborations

The Olsens Launch Juniors' Line for JCPenney

The Olsens Launch Juniors' Line for JCPenney
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Invitations are already circulating to preview the Olsen twins -- who already have two clothing lines and an impending sunglasses collection under their belts -- latest endeavor, a juniors' line for JCPenney.

The Cut is reporting that the line is called Olsenboye, which we'll admit seems a far less dignified name than, oh, Elizabeth & James or The Row. But names notwithstanding, the potential here is enormous -- Charlotte Ronson's line for JCPenney was not only popular, it was also incredibly chic, and if the Olsens can manage to design clothing that's as chic as their other two lines at a JPenney price, we might be in love.

BY Laurel Pinson // Thursday, Oct 22, 2009 at 03:45 EDT
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      About the Authors

      Follow us: twitter.com/ThreadNY

      Email us: thethread@nbcuni.com

      Laurel Pinson, senior fashion & shopping editor

      Laurel has worked at Vogue, Stylelist, and Lucky, devours style news, has a dangerous addiction to platforms, and won't back down in a sample sale fight.

      Laura Neilson, contributing editor

      A zealous follower of fashion since pre-school, Laura picked up her first copy of Vogue at age four (mesmerized, she mispronounced it as Vog-way).

      Kelly O'Reilly, contributor

      Kelly is a reformed sorority girl, aspiring yogini and closet magazine junkie, who also might be the only writer in New York who prefers Manhattan over Brooklyn.

      Catherine Blair Pfander, contributor

      Blair is a Brooklyn-based writer, eBay scavenger, and apple pie baker who'd rather be on two wheels in stilettos than stuck in a taxi -- unless the cabbie's listening to Prince.
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