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The Olsens Launch Juniors' Line for JCPenney



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    WESTWOOD, CA - NOVEMBER 12: Ashley Olsen and Mary Kate Olsen, who attended a book signing session for "Influence" on Novenber 12, 2008 at Borders books store in Westwood, California. (Photo by Frazer Harrison/Getty Images) *** Local Caption *** Ashley Olsen;Mary Kate Olsen

    Invitations are already circulating to preview the Olsen twins -- who already have two clothing lines and an impending sunglasses collection under their belts -- latest endeavor, a juniors' line for JCPenney.

    The Cut is reporting that the line is called Olsenboye, which we'll admit seems a far less dignified name than, oh, Elizabeth & James or The Row. But names notwithstanding, the potential here is enormous -- Charlotte Ronson's line for JCPenney was not only popular, it was also incredibly chic, and if the Olsens can manage to design clothing that's as chic as their other two lines at a JPenney price, we might be in love.