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Goodbye Perm, Hello American Wave

Nick Arrojo and his team have created an alternative to the perm. The New American Wave system creates body and soft curl in the hair without the damaging effects of a perm. The process starts with clean, healthy hair.

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Goodbye Perm, Hello American Wave

Celebrity hair stylist Nick Arrojo and his team have created an alternative to the perm. The New American Wave system creates body and soft curl in the hair without damaging hair bonds like the old-fashioned perm.

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