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eBay Fashion Vault, Flash Sales Launch Today

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eBay Fashion Vault, Flash Sales Launch Today

WWD

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Today's the day eBay will launch its Fashion Vault feature, which adds a fashion bent -- including Gilt-inspired flash sales -- to the massive commerce site. 

While the business model seems to mirror that of the successful Gilt Groupe and its myriad peers, we're thinking that to keep up with the Joneses, eBay will have to roll out some strong designer names -- discounts of 50 percent and more on anything are good, but French Connection doesn't exactly whet our appetite.

We'll be monitoring closely to track the progress of these Flash Sales, perhaps proving to eBay that its tactics to drive attention and traffic to their marketplace may be working. In many ways, eBay was the original flash sale marketplace -- those sales may not all start at noon, but we've spent many an afternoon hovering over the refresh button to make sure we got the wares we wanted.

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