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WWD Turns 100; Passion for Black Remains Constant

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    NEWSLETTERS

    WWD

    Today marks the 100th anniversary of one of the most important fashion publications: Women's Wear Daily. As the headlines from 1910 reveal: The more things change, the more they stay the same.

    There's "talk of a craze for black in Paris," according to one headline (clearly a passion for black has proved a constant in this ever-shifting times), and also of a "coming fashion in hats" (coincidentally, we just featured Yestadt Millinery, a design duo making some seriously spectacular headgear).

    In the past 100 years, WWD has not only cemented its reputation as the insider's insider when it comes to fashion news -- even Madonna unveiled her latest collaboration with Macy's in its pages, instead of giving the scoop to a celebrity weekly or monthly glossy -- it has also stayed incredibly relevent in the new age of fashion on the Web: We'd be hard pressed to name a single blogger who doesn't check WWD first thing in the morning.

    While fashion's trends may ebb, flow, and more or less remain constant, there's one marked change from the first days of good ol' WWD -- the price tag. In 1910, the trade daily cost a mere penny.