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Vena Cava to Launch Lower-Priced Basics Line

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Vena Cava to Launch Lower-Priced Basics Line

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Lisa Mayock and Sophie Buhai -- the designers behind Vena Cava and 2007 finalists for the award -- brought their signature blend of eye-catching colors and prints, combined with chunky, retro-inspired accessories.

Launching a basics line certainly seems to be the new way to add profitability to any collection, as evidenced by Alexander Wang's incredibly popular T basics line, so it seems logical that other indies should start to follow suit. 

Viva Vena, the new line from Vena Cava designers Sophie Buhai and Lisa Mayock, will take the line's signature focus on prints and apply it to more affordable tees, tanks, and dresses, according to WWD. Using the designers' entirely unique hand-drawn patterns seems an excellent jump-off point for any diffusion for the duo -- in fact, we remember speaking with the two about collaborations back in February and discussing how any partnership or diffusion is always fascinating because it tends to distill any brand down to its most unique element.

The new collection will retail entirely under $200, and will start selling at Saks Fifth AVenue, Barneys, Shopbop.com, Bergdorf Goodman, and LaGarconne.com come July.

Related Topics diffusions, indies, thread 10
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