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Urban Outfitters Pulls 'Navajo' Name From Merchandise

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    NEWSLETTERS

    Urban Outfitters

    This week, Urban Outfitters removed the word "Navajo" from the names of over 20 products after being accused of copyright infringement by the Navajo Nation, who served the Philadelphia-based company with a cease-and-desist letter. 

    Among the offending items were printed jackets, sweatshirts, scarves—even a pair of women's underwear, all of which are no longer described as "Navajo" on Urban Outfitters' website

    Whether the prints themselves were inspired by actual Navajo prints or not is subject to debate, considering the recent surge in popularity of Southwest-inspired fashion.  

    This is not the first time that the Navajo Nation has asserted its trademark rights, which include copyrights for clothing, textiles, footwear and home accessories. Earlier this year, the organization successfully convinced a French company to change its name, "Navaho."