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Urban Outfitters' "Ironic" Upper West Side Storefront is Ready for Thursday Opening

The first in a series of "ironic" storefronts created by Urban Outfitters to mimic old mom-and-pop shops in the city is set to make its debut Thursday on Broadway between 99th and 100th. Thus far, it looks like a regular Urban Outfitters to us.

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Urban Outfitters' "Ironic" Upper West Side Storefront is Ready for Thursday Opening

Urban Outfitters recently unveiled a new initiative to create a series of "ironic" storefronts in the city, meant to mimic old mom-and-pop shops. The first is set to make its debut Thursday.

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