Tonight in Soho, Victoria's Secret is unveiling the latest weapon in their gravity-defying arsenal of spectacular brassieres -- the "Incredible" bra, which the brand is touting as "the ultimate bra experience."
Not only is the new bra shaping, smoothing, and comfortable, its lauch party sounds like quite a spectacle: Not one, not two, but three Victoria's Secret supermodels (Chanel Iman, Candice Swanepoel, and Erin Heatherton) will be on hand to fete the "Incredible"'s release at the brand's flagship in Soho. Guests will be available to sample the new bra (available in three colors), as well as try out Victoria's Secret's new iPhone app, which features a special barcode scanner that you can use to "unlock" exclusive video content. Mostly, though, we're all in it for the supermodels, right?
Victoria's Secret "Incredible" Party: Tonight, 5-7PM at 591 Broadway.