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Today: Helmut Lang Spring Preview on Gilt

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    NEWSLETTERS

    Gilt Groupe

    Online sample site extraordinaire Gilt Groupe will host a full-price sale -- on Helmut Lang's Spring 2010 wares. Of course, there are still perks: the Helmut Lang sale grants Gilt members early access to the designer's summer 2010 collection, plus a free Helmut Lang tank and $50 Gilt gift card if you spend more than $250.  Get engines ready for noon.

    Kicking off today, Gilt will showcase Helmut Lang's latest collection, with premium access replacing discounted prices as the draw.  As there are plenty of people -- especially those who happen to be fans of Helmut Lang --- for whom the benefit of a headstart outweighs the inconsequential savings of a few hundred dollars. The sale features mostly jersey pieces -- from curve-hugging dresses for $275 to $115 tanks. On the higher end, there's the denim-leather combo jacket for $780. Of course, the more Gilt hosts full-price preview sales like these, the more folks are apt to wonder if they may at some point plan to head into a new direction: full-blown e-commerce previews and full-price collections for its elite cadre of fans.

    Of course, if money is an object, you can always hold out for the Outnet's $1 sale happening this Friday.