This fall, Gwen Stefani is teaming up with Target to introduce Harajuku Mini, an offshoot of her Japanese street style-inspired Harajuku Lovers line for babies, children and tweens, WWD reports.
As one of the original, and arguably most enduring celebrity fashion designers, Stefani has enjoyed great success with both Harajuku Lovers and higher-end L.A.M.B. collections, respectively. The giddy, fantastical vibe on which Stefani capitalized with her "Harajuku" collections seems ripe for translation into the children's market, and considering the star has become equally well-known for having a high-fashion brood, it makes sense that Stefani would be moving into the children's wear market.
As Stefani told WWD, the streetwear of Japan remains an influence for this collection:
“Harajuku Mini is a dream come true,” said Stefani. “I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan. The whole idea is about being creative, expressing your own individuality and having fun getting dressed.”
This isn't Target's first foray into the celebrity fashion line market, as the big box retailer previously collaborated with William Rast, a line helmed in part by Justin Timberlake. (Said collaboration, incidentally, did not appear to do wildly well.)
For Target, the partnership represents an extension of their focus on bringing designer quality to the masses, and is another powerful play in the children's market (as opposed to fashion-forward womenswear).
Harajuku Mini for Target, which is priced between $3.99-$29.99, will hit stores in two shipments on November 13 and January, 2012.