Swarovski will launch sunglasses and men's accessories in early 2011—and most surpisingly, neither will be bedazzled.
Twelve styles of sunglasses will drop sometime between late January and early February, retailing in the rather high-end $360-$495 range. While a few of the pairs will show a small sprinkling of crystals, the brand's trademark glitter will be felt more through architectural textures and motifs on the glasses, which range from aviators to ladylike Jackie O silhouettes.
For men, a new line of cuff links, key chains, jewelry and wallets, retailing between $70-$310, will also (thankfully) forego the usual sparkling aesthetic. These minimalist accessories will skew towards more of an industrial feel, according to WWD