Thread | NY
The inside line on New York fashion

Study Finds London to be Fashion Capital of the World

Email
|
Print

    NEWSLETTERS

    According to a recent study by Texas-based "trend analyzer" Global Language Monitor, London is the fashion capital of the world, the U.K. paper, the Telegraph reports.

    Reps from Global Language Monitor attributed London's edge to the fever-pitch popularity of Kate Middleton and the late designer, Alexander McQueen—who, some may argue, became of global interest when the Duchess wore his label on her wedding day.

    According to the Telegraph:

    "'We are seeing what the impact of two genuine media stars can have upon a global ranking. Our numbers show that it was their presence that tipped the victory to London over New York,' says Bekka Payack, of Global Language Monitor."

    The findings are based on the frequency of certain keywords and search terms across print, electronic and social media, placing London at the top of the heap over New York for the first time in several years. Following our second-place city are Milan, Los Angeles, Singapore and Berlin.

    While we certainly believe the Kate-fueled hype surrounding Brit style, its spike as a trending topic follows decades of a not-too-shabby showing in the fashion world, not to mention the more recent explosion of English luminaries from Burberry's Christopher Bailey to Céline's Phoebe Philo, Stella McCartney and McQueen long before his 2010 death.