At the center of all the Kate Middleton madness lies the princess bride's still-unknown gown choice. With British label Issa as a likely pick, we're even more curious to know about the designer and the label that's already spawned a dozen knock-offs.
Not unlike the instance of Wu's career taking off after Michelle Obama wore his dress at the 2009 Inaugural Ball, Brazilian-born London-based designer Daniella Issa Helayel has been popular name among British fashion plates, however she's only gaining a foothold on the world's fashion stage now, thanks to Kate Middleton's overwhelming exposure. The navy blue Issa dress Middleton wore to announce her engagement to Prince William, the dress that sold out in seconds after its appearance, was certainly not the first to be donned by the young bride-to-be. Middleton frequently wears the designer's dresses to social events and, presumably, will continue to do so in her public role as possible princess.
The line's aesthetic is characterized by versatile, mostly simple, everyday and slightly-dressed up frocks—there's the occasional funky prints like tiny pills or vibrant-hued animal spots—in a price range that's reasonably affordable.
In a recent profile, the designer told the New York Times that her flattering silhouettes are designed for people who think they're fat, which, it goes without saying, surely isn't Middleton—though the future princess definitely doesn't exactly shy away from showing off her waist and figure. Indeed, Issa's precise, figure-conscious designs definitely speak to Helayel's cabilities as a designer who understands women's bodies. That's the kind of royal treatment any woman deserves.