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Sneak Peek: Eugenia Kim for Target

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    NEWSLETTERS

    Target

    Of the myriad designer collaborations coming up this spring, Eugenia Kim's collection of hats for Target is one we're seriously excited about. Here's a quick peek at what will be hitting stores April 18.

    Kim's hats are cute and quirky, and basically make us believe we could be hat wearers (despite some failed affairs with hats in the past), but they're also not the kind of pieces one can snap up on a whim (they often retail for over $200). So it's a huge boon that the pieces she's making for Target will cost a mere fraction of that -- meaning we can try wearing snappy headgear for a season to see if we actually can make it work with the rest of our wardrobe.

    Fast Company got an interview with the designer, who revealed that she doesn't know how to draw or use Photoshop -- she creates her hats in ... wait for it ... Microsoft Excel (how that works, we just don't know). She also revealed the inspiration for her Spring/Summer 2010 collection dovetails with the theme we've been seeing everywhere lately -- the '90s -- and released the first image of the collaboration she's working on with Target -- a crisp straw hat topped off with a little parrot.