Recession or no recession, women will always need bras, and as bra sizes have gotten larger, the market for bigger brassieres has become seemingly immune to the ebbs and flows of the ecomomy. Case in point: Right now, retail is apparently seeing a boom in sales of bigger bra sizes.
According to WWD, over the past thirty years, the median bra size in America has gone from 34B to 36DD with experts citing the rise in obesity, as well as Oprah's bra fit revolution, as the primary causes. The expansion of available bra sizes from DD up through K seems like a natural component of the general trend of food portions, clothing sizes, and people changing and growing -- sadly, we can't claim participation in the whole larger-bazooms trend.
In addition to the naturally growing bustline of American women, of which 65 percent are obese, the larger sizes have been added to the mix for women who have had plastic surgery enhancements. The sophistication in undergarments has also grown, with more women seeking out shapewear and support for larger sizes in attempts to show off their shapeliness rather than simply hide behind layers and poorly fitting undies.