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Rumor: Is Gilt Scouting Designers For an In-House Line?

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Rumor: Is Gilt Scouting Designers For an In-House Line?

Gilt Groupe

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Flash sale retailer Gilt Groupe may be breaking out beyond its typical designer sale routine to include its own in-house label, as WWD reports that the site may launch an eponymous collection with a well-known designer.

According to a source cited by WWD, the site has been holding secretive interviews with designers "all around town in preparation to launch its own line," which could include a lower-priced designer-collaborative line (similar to Target's GO International Collection), or simply a line that's 100-percent Gilt Groupe, but with the expertise of a talented and well-known designer behind it as a pre-launch consultant.

When we contacted a rep at Gilt about the likelihood of either, we were told, "We've not made the decision but we're looking at the possibility."

Related Topics RUMORS, GILT GROUP, COLLABORATIONS
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