The Los Angeles Museum of Contemporary Art (LACMA) is texting with Rodarte and a host of others for their new "Cell Phone Stories" mobile experiment.
Kate and Laura Mulleavy of Rodarte explored the permanent collection at LACMA to create a series of text-message sketches of contemporary dresses based on the artwork, called "LACMA a la mode."
In order to get the sketches sent to your mobile, text LACMA to 67553 -- sounds like a late-night infomercial, we know, but this promises some avant-garde eye fashion eye candy, not any insight on your soul mate. Other Cell Phone Stories include an essay by actor Rainn Wilson (a text from Dwight from The Office must also be pretty awesome) and narrative works from artists Steve Fagin, Adrienne Ferrari, Kianga Ford and Rich Bott.
The quirky project was inspired by Japan's wildly popular keitai shosetsu, or "thumb novels" -- captivating stories gobbled up by teenagers via text message. We love to see what Rodarte gets involved in, and the LACMA partnership seems a fitting one, as we increasingly believe the Mulleavy's are most aptly described simply as artists.