UK-based retailer Reiss will expand its U.S. presence with a store-in-store slated to open within the Bloomingdale's 59th Street flagship in 2011.
According to today's WWD, Reiss founder David Reiss expressed the company's intentions to leverage its partnership with the legendary department store to make a more widely-known name for itself. Forging a brand of accessible luxury, Reiss dismissed references to fast-fashion, clarifying their recent stretch in overall price range, bringing down the entry point on certain items while adding top-market luxury goods at higher prices as well.
Given that profile, Reiss will sit alongside Theory, Burberry Brit and Vince at Bloomingdale's. The relationship is not a wholesale one—something Reiss indicated in the article is of no interest at the moment—and Reiss will be independently responsible for all its visual merchandising and display.
The opening timeframe is contingent upon the store's renovation, and could come anytime between spring/summer and the first fall delivery. Meanwhile, Reiss recently launched e-commerce and an iPhone app, while another store in Manhattan and plans for other US cities like Chicago are in the works.