Desinger Rachel Comey has become an established darling within the indie fashion scene for her unconventional approach to textiles and her playful sense of silhouette. Now, she's applying that same unique approach to her newly-debuted website, which features a 24-7 glimpse of her studio.
For anyone who imagines getting an overall view of the studio, Comey is offering something decidedly less conventional: Instead, the designer is setting up a series of happenings, from a slowly rotting pile of fruit that looks like something out of a Dutch painting (currently up on the site now) to fighting goldfish. A press release even promises that, at some point, visitors to the site will be greeted with a livestream of a fax machine with number posted above it.
Sadly, the site will not offer the new addition of e-commerce when it comes to her women's collections, though her smaller selection of menswear is available to buy online. Fans of Comey's aesthetic can instead glimpse the designer's complete archive of recent collections, or get a glimpse of new collaborations and tidbits on the newly-launched Tumblr blog.