The more news we get about QVC's presence at the tents this season, the more ubiquitous it seems the network will be -- from airing two live broadcasts to hosting a Fashion Closet packed with QVC merch.
The two live broadcasts will occur on February 13 and 17, and will feature QVC talents like Isaac Mizrahi, Rachel Zoe, Erin Fetherston, and, of course, QVC favorite Lori Goldstein. As leaked press releases have revealed, these will not be so much fashion shows as screenings -- there'll be no front row, and editors are encouraged to mill about. Now, having done video at fashion week in the past and having known people who've actually broadcast live from the tents, we know how incredibly difficult and manpower-intensive that process can be. So to do two of them means serious business.
Now, in addition to said live broadcasts, WWD reports that QVC will also be installing a "QVC Fashion Closet in the Tents," where Bryant Park visitors can actually try on some of the designer QVC clothes before they decide to buy them. No word yet if some of the new talents joining the QVC team (like Thuy, Mara Hoffman, and Pamella Roland) will also be represented in said closet.