For the second season in a row, designer Jason Wu will be partnering with Bergdorf Goodman on a live-stream and exclusive pre-order offer on select looks from his Fall 2011 runway show at New York Fashion Week.
Here's how it works: Watch the livestrem on bergdorfgoodman.com on February 11, then five days later, pre-order some select looks straight off the runway through Bergdorf Goodman.
Besides Wu, houses like Burberry and Proenza Schouler have tried out the concept as well -- but, on the other hand, Tom Ford's polar-opposite approach, attempting to limit all photography and coverage for his first eponymous womenswear collection for spring 2011, has also managed to garner a great deal of attention for his brand.
