The Sephora storefront on Fifth Avenue; a look from Prabal Gurung's Fall 2011 collection.
Fresh on the heels of being tapped to helm the ICB relaunch in the U.S., rising star designer Prabal Gurung has been chosen by Sephora to design its staff's new uniforms, set to debut in April.
According to WWD, the new unforms will include a series of outfits, from a simple black dress trimmed in red to a shirt, sweater, and pants-ensemble (also with red accents) for men. While the whole red-and-black look seems to echo some of the high-fashion looks from the designer's Fall 2011 collection, Gurung makes it sound like he's going for something more "functional":
“My intention was to reflect the style and playfulness of shopping in a Sephora store, but to also make sure they would be functional in such a fast-paced environment,” the designer noted. “The dress incorporates one of my favorite design elements, offering a flash of vibrant red, while the women’s pant suit and the separates for men give a sleeker, more tailored look.”
Gurung isn't the first designer to enter the fray of commercial uniforms -- Emilio Pucci and Christian Lacroix have created uniforms for flight attendants, for example, while Stella McCartney and Ralph Lauren have made uniforms for the Olympics. Taking such a commercial assignment at the same time that the designer is also plotting a major partnership with a global brand like ICB does, however, indicate that Gurung is looking to grow his business and his brand in a major way in 2012.