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Payless to Launch Makeup This Fall

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Payless to Launch Makeup This Fall
WWD
Payless to Launch Makeup This Fall

WWD

In addition to buying affordable footwear and handbags, Payless will add bath and body to its repertoire come fall.

The cheap-shoe mecca will be launching makeup products in the fall to share store space with BOGO shoes, boots and bags.  Melodramatic names like "Zoe & Zac", "Unforgettable Moments" and others will describe lipglosses and body lotions and corresponding footwear lines.  We're thinking the new bath and body will appeal to a younger audience, a la Wet 'n Wild, but one can never have too many varieties of lipgloss, so we'll likely give it a try before judging.

Related Topics launches, fall 2010
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