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Payless to Launch Makeup This Fall

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Payless to Launch Makeup This Fall
WWD

In addition to buying affordable footwear and handbags, Payless will add bath and body to its repertoire come fall.

The cheap-shoe mecca will be launching makeup products in the fall to share store space with BOGO shoes, boots and bags.  Melodramatic names like "Zoe & Zac", "Unforgettable Moments" and others will describe lipglosses and body lotions and corresponding footwear lines.  We're thinking the new bath and body will appeal to a younger audience, a la Wet 'n Wild, but one can never have too many varieties of lipgloss, so we'll likely give it a try before judging.

Related Topics launches, fall 2010
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