In addition to writing an essay for the spring edition of British GQ's biannual GQ Style book called "Man Up", designer Paul Smith celebrates the issue with Man Up-themed windows in his boutiques worldwide, a London pop-up shop and a boatload of Man Up merch.
Smith, himself an avid cycler, contributed to the Man Up issue with an essay on British cycler Mark Cavindish, and returns the favor by pumping up the issue in his stores. He's designed T-shirts and will be selling the magazine in special Paul Smith totes, while windows Paris, Milan, Tokyo and New York stores will focus their displays on GQ Style and its spring theme of ambition.
