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Natori for Target to Launch in Time for the Holidays

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Natori for Target to Launch in Time for the Holidays

Getty Images for Saks Fifth Aven

The Natori for Target collection of lingerie and loungewear will drop in stores ahead of the holiday shopping season, October 30-December 25, followed by a second, Valentine's Day run January 1-February 26, WWD reports.

The collection of bras, panties, chemises, pajamas and loungewear marks Target's first intimates line, as well as designer Josie Natori's first collaboration with a mass-market retailer.

“I’m an entrepreneur at heart, so the ability to collaborate with Target on a collection that will reach women across the country was an opportunity I couldn’t pass up,” Natori said. “By working together, Target and I created a collection filled with delicate pieces that truly reflect my East-meets-West style.”

The Natori empire has come to encompass a wide range of lingerie, loungewear, ready-to-wear, home and fragrance, and we expect the Target line to follow suit in the delicates designer's signature sophisticated and sensual (yet incredibly wearable) aesthetic.

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