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Opening Watch: Men's Shirting Label Eton to Relaunch Its Flagship Uptown

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Opening Watch: Men's Shirting Label Eton to Relaunch Its Flagship Uptown

Eton

Swedish retail brand Eton will relaunch its sole U.S. flagship this fall.

Crains reports that the brand has signed a 10-year lease for a 1,500 square foot space at 625 Madison Avenue between 58th and 59th streets.

We've got a call in to confirm details and opening date info. But considering the brand's deep pockets (they famously sold a $40,000 diamond-encrusted shirt during their 2009 Plaza Hotel retail space heyday) we're assuming that the $850-square-foot listed leasing price won't pose cause for delay.

Related Topics Openings, Eton, Menswear, Madison Avenue
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