The pop icon and her daughter Lourdes have teamed up launch a hotly anticipated fashion line, called Material Girl, of course. With Taylor Momsen as the face of the brand, the garb has a rockerish, '80s vibe and will be available exclusively at Macy's starting Tuesday, August 3. Watch our preview of the mother-daughter label.
Macy's will roll out the pink carpet for fans of Madonna and her daughter Lola's new line tomorrow morning, offering signed T-shirts, free clothing, and an evening concert by the face of the collection, Taylor Momsen.
LX New York got a sneak peek at the goods last Friday, from floral skirts to sequin shirts. Watch the video above to get a glimpse of some of the pieces to be unveiled tomorrow.
To promote the big launch, the first 200 customers on line at the main Broadway entrance to Macy's Herald Square will get a free bandeau top and a $10 gift card, but the true fans are those who actually dress up like the original Material Girl for a chance to win a t-shirt signed by Madonna. (If you think this sounds photo-op worthy, so do we.)
The festivities continue as the face of the brand (and big fan of eyeliner), Taylor Momsen, will take the stage to perform a few tunes.