The founders of Made Fashion Week at Milk Studios introduce their new groundbreaking app.
Fashion may have taken a bit of time to warm up to technology, but in the past year, it has embraced it in a major way. Between apps like Pinterest, Svpply, and Polyvore, broadcasting one's personal style has never been easier. Now, the industry itself is starting to unveil new advancements, from Vogue's expansive new digital archive to KCD's digital fashion shows platform.
The latest in tech comes from the innovators at Made Fashion Week at Milk Studios, who have launched a new app to complement their MADE Fashion Week offerings. The new app -- which is available for iPhone, iPad, and Android -- uses audio synchronization to activate exclusive content and options for each fashion show on MADE's calendar, including Alexander Wang, Proenza Schouler, and Peter Som.
Here's how it works: Users can watch one of MADE Fashion Week's shows -- either at the physical show, or online through a live feed at milkmade.com, livestream.com, or firstlooktv.com -- and then "like" individual looks, tweet about the show, e-mail specific looks, or even type notes within the experience. The app also supplies designer biographies and information about the designers' inspiration for each collection.
Here, the people behind the app -- Mazdack Rassi, creative director of Milk Group; Jenné Lombardo, founder of The Terminal Presents; and Keith Baptista, a partner at production firm Prodject -- take us on a quick tour of the app's best facets.