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Lord & Taylor Launches Guatemalan Feed Bags in Color

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Lord & Taylor Launches Guatemalan Feed Bags in Color

Feed Foundation, Getty Images

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Lord & Taylor has partnered with Lauren Bush's Feed Projects to produce colorful Guatemalan bags and pouches to benefit UNICEF and their efforts in that country.

These are the first Feed bags to sport color, and Guatemala really is the perfect resource for brilliantly colored textiles. The bags come in a variety of hues, all rendered in the indigenous artisan style.  The line will be sold exclusively at Lord & Taylor, with proceeds from their sale -- the line retails for $19 (pouches) and $39 (bags) -- going towards UNICEF's efforts to nourish the children of Guatemala. (Sidebar, apparently the bags are going like hotcakes: The Lord & Taylor president told WWD that one woman bought 125 for a bar mitzvah.)

Bush founded The Feed Foundation with Ellen Gustafson in 2008 and through its Feed Project, LLC, has sold 544,171 of its trademark Feed bags to combat childhood hunger, which affects 400 million children worldwide, according to the organization's website. 

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