Thread | NY
The inside line on New York fashion

FEED Projects Releases Yet Another Cool Bag




    Feed Projects' Ellen Gustofson (Published Friday, Oct. 8, 2010)

    Last night, Cynthia Rowley's West Village boutique officially welcomed another FEED Projects collaboration: A back-suite, pop-up shop.

    In addition to iconic tote bags (which, to date, have helped fund over 55 million United Nations World Food Program school meals), the back salon store-within-a-store is merchandised with branded teddy bears, bracelets, and exclusive tshirts.

    FEED co-founder Ellen Gustofson was proud to show off this year's newest design: A trick-or-treating bag produced in collaboration with UNICEF.

    We may not be kids anymore, but the fact that each purchased bag enable UNICEF to gift a child in a developing country with a year's worth of micronutrient powders makes a strong case for hitting the streets with straight faces come October 31.

    FEED Projects Pop-Up at Cynthia Rowley
    376 Bleeker Street through October 21: Monday-Thursday, 10 a.m.-8 p.m.; Friday, 10 a.m.-9 p.m.; Saturday, 11 a.m.-9 p.m.; Sunday, 11 a.m.-8 p.m.