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Lacoste and Earnest Sewn Teaming Up on Jeans and Polos

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    NEWSLETTERS

    WWD

    In today's popular spirit of collaboration, classic brands Lacoste and Earnest Sewn are creating co-branded collections of jeans and polos for one another.

    Experts in their respective fields as classic-staple brands, Lacoste and Earnest Sewn will come together on Earnest Sewn jeans (complete with an alligator logo) for Lacoste stores nationwide and vice versa. As company execs behind the deal told WWD, it was a natural extension of the categories—we'd go so far as to call it a no-brainer—and preppies, no doubt, will rejoice.

    Ladies' jeans in three fits, available in seven washes--plus shorts--will retail between $165-$195 and hit stores in March.