Fashion cult-favorite Label will vacate its Lafayette Street location after a massive sale starting July 27, but is planning to relocate next year and stay alive online in the interim.
We stopped by the high-concept shop to check out what was going on with the rather sudden announcement that the store would be closing down its brick-and-mortar shop at the end of the month. According to the brand's website, there'll be a liquidation sale (more on that in a minute) before the doors close, and then Label will launch e-commerce August 15. Then, if all goes according to plan, there will be a new store next year.
While the team remained mum on exact details behind the decision to leave 265 Lafayette Street, they're determined to make it clear that this is not the end. While raising money is one of the obvious goals by going online, the associate we spoke with also noted that Lafayette Street is not what it was when the store opened 15 years ago. As our source pointed out, the artsy community vibe that provided the reason behind Label choosing to open in that area is pretty much extinct -- indicating that it may be time to move on. The Lower East Side is apparently a dream location, but at this juncture, nothing is set in stone.
We'll be on Label-watch to stay apprised of what they're up to. Next order of business: the closing sale July 27, which promises discounts up to 80 percent and prices as low as $5.
