There's not a floral print to be found in the entire collection, but the best description we can offer of Felicity Brown's eveningwear is of a flower bulb bursting from the soil. Her gravity-defying gowns and exquisitely dip-dyed silks look as though they keep growing even after you've put down the lookbook. And though her designs seem completely natural, they're unlike anything we've ever seen before.
After training at the Royal College of Art, Brown cut her teeth at Alberta Ferreti, Lanvin, and Mulberry before setting up her own label. Her debut Autumn/Winter 2010 collection was inspired by Toulouse Lautrec's flouncy-trouncy dames, wrapped in piles of silk ruffles and reveling in girly French-ness.
Appropriately, her garments are an homage to an old-fashioned way of making and wearing clothes, constructed from luxe silks and dyed by hand in blue, orange, and canary yellow over a creamy white base. Each extravagant piece requires layers of shaping undergarments with dozens of tiny hooks in calico cotton to achieve the desired "poufy" effect.
We're giddy to see Brown's Spring/Summer collection, which she'll unveil during this coming London Fashion Week.
Check out the complete collection at www.felicitybown.com