The always outspoken Kenneth Cole will launch an online custom T-shirt store through the month of July to benefit Awearness, the Kenneth Cole Foundation's support of clean-up efforts of the oil spill in the Gulf.
The $35 T-shirts will be available on the Kenneth Cole Facebook page, where uses can even create their own custom T-shirts from a slew of options. In addition, some fo the tees will be given away during the designer's five-day Twitter promotion wherein on each of the five days, 20 people who re-tweet Cole's post will be chosen at random to win a free shirt.
The line comprises three graphics on twelve colors, along with twelve different typical Kenneth Cole tag lines like "I Clean Up Well." (Clever!)