With fellow cast mate Jenni "J-Woww" Farley's Filthy Couture having shuttered in October, the Sammi Sweetheart collection is the first fashion-based venture from the Jersey Shore girls in quite a while, despite their seeming ubiquity on the pop culture airwaves.
Sammi's taken her turn to capitalize on gaudy "guidette" fame with the line, which retails below $40 and consists of silver plate and gunmetal with black and white crystals. Said Sammi of her foray into design:
“I really love that the RichRocks brand and my collection retails for under $100. It was very important for me to keep all of the pieces affordable for the fans so they can purchase more than one piece and add to the collection. I have created some great, fun and flirty pieces to wear day into night.”
According to her official website, the "limited-edition" Sammi Sweetheart for RIchRocks Collection is only the initial offering, which indicates there'll be more blinged-out heart jewelry in the future. That is, if The Jersey Shore turns out to be forever.