J. Lo is getting back into the apparel business. Today the pop singer, actress, perfumer, and once again fashion designer is announcing her new lifestyle venture with Kohl's, her first clothing line since closing her Sweetface line in 2009.
The not-yet-named collection, which she's embarking on with husband Marc Anothony (who, as usual, seems to be a very silent partner in the project), will likely include men's and womenswear, WWD reports, and could bring in as much as $3 billion in sales. Given that Kohl's isn't exactly expensive fashion, one can assume that figure reflects a huge amount of confidence in both J. Lo's designing capabilities, as well as her star power. If her presence in the perfume business is any indication—since 2002, Lopez has launched 16 fragrances totaling $1 billion in sales—there's at least reason for such lofty expectations.
Having recently appeared in a recent Gucci ad campaign with her children, Lopez clearly isn't afraid of tapping into fashion at various price points. "For me, whenever I get involved with something, I get really involved. Every business that I do get involved with is something that is superclose to my heart,” she told WWD.