Thread | NY
The inside line on New York fashion

Hugo Boss Presents 'One Fragrance, One Tree'




    Hugo Boss has teamed up with environmental organization, Pur, on perhaps our favorite "green" fashion biz initiative to date: Titled "One Fragrance, One Tree," the project will plant one tree in Peru's amazonian rainforest for every special-edition bottle of Hugo Element or Hugo Man produced.

    The massive Peruvian plantation purchased by the Boss/Pur project covers a whopping 800 hectare--think three times the area of Central Park. Incorporating a little Web 2.0 with its "eco," each bottle of Boss' parfum is packaged with a handy "Tree Code," allowing customers to look up the exact location of the tree their purchase funded.

    As for the scent itself, Hugo Element is a fresh, spicy blend of calone, ginger, coriander and cedar woods.  Pick up a bottle this January at Hugo Boss NYC locations: 555 Broadway, 401 West 14th Street and 10 Columbus Circle.